KNOW THE MARKET BEFORE YOU BET ON IT
Market Intelligence. Consumer Insights. Commercial Clarity.
Market intelligence and consumer insights for companies that need to know what is really happening in their market.
BEFORE
Changing your price.
Entering a new segment.
Investing in expansion.
Choosing a distributor.
Redesigning your positioning.
Committing a significant commercial budget.
There may be questions that your existing data cannot answer.
That's where we come in.
Our Expertise
MARKET INTELLIGENCE
Market structure, competitors, pricing, distribution, trends, opportunities, barriers and commercial dynamics.
[Explore Market Intelligence]
CONSUMER INSIGHTS
Consumer behaviour, perceptions, preferences, purchasing drivers, brand perception, price sensitivity and unmet needs.
[Explore Consumer Insights]
FIELD INTELLIGENCE
Retail audits, mystery shopping, competitor checks, price monitoring, availability checks and customer-experience investigation.
[Explore Field Intelligence]
MARKET DEVELOPMENT
Market-entry strategy, route-to-market, partner identification, B2B development and selected commercial-development support.
[Explore Market Development]
FMCG
A product can have strong awareness and weak conversion.
A brand can be well known but poorly perceived.
A competitive price can still fail.
A product can be available—but invisible.
And what consumers say they want is not always what they buy.
We help FMCG and consumer-facing businesses investigate these dynamics.
OUR APPROACH
01 — DEFINE THE DECISION
02 — IDENTIFY THE UNKNOWNS
03 — INVESTIGATE
04 — INTERPRET
05 — TRANSLATE INTO ACTION
Your market is already giving you signals.
We help you read them.
sTART A CONVERSATIONTestimonials
Testimonials
Chris F.
Ken. B
Helene R.
Nick P.
Pavol K.
Nasser Al H.
Kashsh M.
Neil P.
FAQ's
FAQ's
Feel free to ask us any question that is not answered in this category at [email protected]
To get started with our services, simply reach out to us through the contact form on our website, you can provide the information at your disposal, then we will schedule an initial consultation to discuss your needs in detail. Based on our discussion, we will provide a tailored proposal outlining our recommended approach, timeline, and pricing. Once you approve the proposal, we can begin working together to achieve your objectives.
Although we are sector-agnostic, given that some of our services do not require sector specification, our experts are in the following sectors, but not limited to: retail, food & beverages, pharma and healthcare, manufacturing, construction, real estate, tourism & hospitality, renewable energies, electricity, maritime, finance and services.
You can, however, consult with us in case you would like to discuss your project regardless of its sector.
We bring several benefits: we research the market for you and we vet our experts from our knowledge of the market and our network when government officials are needed. We save you time and resources by providing objective and unbiased perspectives, by bringing in-depth knowledge and expertise, and offering useful information that can prevent you from spending invaluable time before realizing you were heading towards a dead-end : we make sure your projects are on track and can increase chances of being accepted/admitted by authorities. Overall, we can help you tackle challenges, improve efficiency, and drive strategic growth by doing the right thing.
Yes, we make our case studies public by also protecting the identity of our clients. Some of them leave reviews and recommendations on our Google page and Linkedin profile respectively, which you can verify by visiting our public pages. (ARKAD Plus on Google, and Safaa Nasseh on LinkedIn).
We offer services aimed at your growth and international expansion to Africa via Morocco. We tailor our offer to your specific needs to ensure that you fulfill your objectives based on the milestones we mutually agreed on.
The cost of our services depends on several factors, such as the scope of the project, the level of expertise required, the expected duration, and the resources needed. We provide transparent pricing and work with you to develop customized proposals that align with your specific requirements and budget.
Yes, we offer ongoing support after the engagement. We believe in building long-term partnerships with our clients. Depending on your needs, we can provide follow-up sessions, training programs, mentoring, or periodic check-ins to ensure the successful implementation and sustainability of the solutions we offered.
