Realtime Intel | Sync with your Ecosystem
Know the Market. Understand the Buyer. Outsmart Competitors.
BEFORE
Launching a product.
Changing your price.
Entering a new segment.
Investing in expansion.
Choosing a distributor.
Redesigning your positioning.
Committing a significant commercial budget.
Changing your price.
Entering a new segment.
Investing in expansion.
Choosing a distributor.
Redesigning your positioning.
Committing a significant commercial budget.
There may be questions that your existing data cannot answer.
That's where we come in.
Our Expertise
We combine market research, consumer insights, competitive intelligence and field investigation to give businesses the evidence they need to make better commercial decisions.
MARKET INTELLIGENCE
Understand the market before you move.
Market structure, competitors, pricing, distribution, trends, opportunities, barriers and commercial dynamics.
Explore Market IntelligenceMarket structure, competitors, pricing, distribution, trends, opportunities, barriers and commercial dynamics.
CONSUMER INSIGHTS
Understand the people behind the purchase.
Consumer behaviour, perceptions, preferences, purchasing drivers, brand perception, price sensitivity and unmet needs.
Explore Consumer InsightsConsumer behaviour, perceptions, preferences, purchasing drivers, brand perception, price sensitivity and unmet needs.
FIELD INTELLIGENCE
See what is actually happening on the ground.
Retail audits, mystery shopping, competitor checks, price monitoring, availability checks and customer-experience investigation.
Explore Field IntelligenceRetail audits, mystery shopping, competitor checks, price monitoring, availability checks and customer-experience investigation.
MARKET DEVELOPMENT
Turn knowledge into commercial action.
Market-entry strategy, route-to-market, partner identification, B2B development and selected commercial-development support.
Explore Market DevelopmentMarket-entry strategy, route-to-market, partner identification, B2B development and selected commercial-development support.
FMCG
Consumer markets move differently from industrial markets.
A product can have strong awareness and weak conversion.
A brand can be well known but poorly perceived.
A competitive price can still fail.
A product can be available—but invisible.
And what consumers say they want is not always what they buy.
We help FMCG and consumer-facing businesses investigate these dynamics.
A product can have strong awareness and weak conversion.
A brand can be well known but poorly perceived.
A competitive price can still fail.
A product can be available—but invisible.
And what consumers say they want is not always what they buy.
We help FMCG and consumer-facing businesses investigate these dynamics.
OUR APPROACH
01 — DEFINE THE DECISION
What are you trying to decide?
02 — IDENTIFY THE UNKNOWNS
What information could materially change that decision?
03 — INVESTIGATE
We gather evidence through the most appropriate combination of research methods.
04 — INTERPRET
We identify patterns, implications and areas requiring attention.
05 — TRANSLATE INTO ACTION
You leave with a clearer understanding of what the evidence means for your business.
Your market is already giving you signals.
We help you read them.
sTART A CONVERSATIONTestimonials
Testimonials
As we love to overdeliver, we create satisfied clients who love to speak about their experience with us.
Safaa is an outstanding professional with great people skills. Whilst totally focussed on the task in hand Safaa also has the ability to bring fun and a brightness to the workplace. It has been an enjoyable experience to work together.
Nick P.
Director Of External Relations.
Ellesmere College
Had good communications with Safaa. Very professional.
Neil P.
CEO
The Tellus Group
Meeting Safaa and working with her is a great opportunity when you want to develop your business
Her great professionalism, her responsiveness allow her to move forward efficiently and quickly.
And additional strong point: her help to communicate on the activity of the company on social networks and via the Internet is rare and of great value
Helene R.
CEO
HR Santé
We want to extend our heartfelt thanks to ARKAD Plus for the incredible support and participation in our Youth of Enterprise (YOE) program. Safaa's contributions at the mock interview session for cohort 1 was invaluable. With her support, we were able to add value to the learning process for our budding Nigerian graduates in the programme and they described the session with her as practical, very informative, well-detailed and enlightening. We are certain that the participants will apply the learnings to develop themselves and be better prepared for interview opportunities that they get. We are immensely grateful for Safaa's contribution and hope to collaborate with her again. Thank you, ARKAD Plus, for being a part of our YOE success story!
Zahra Y.
Customer Experience Lead
Enterprise NGR
Thanks for the the professional work, ARKAD Plus are a great resource for entrepreneurs wanting to take their business to the next level.
Nasser Al H.
Partner
AlWishah
I am pleased to know Safaa Nasseh who brings together all the skills, knowledge, qualities and human values that make projects go from ambition to entrepreneurial reality in a country like Morocco which has long demonstrated its meaning. Business Development and the many outlets for settling there or prospering from France. I seriously recommend that you seek her assistance.
Patrick Louis R.
Retired Executive
Renault Group
Great team and have extensive knowledge in business set ups and bilateral trade. Safaa was very helpful in helping us what we needed in Morocco in terms of legal works and all documentation.
Great work and keep it up !
Kashsh M.
Partner
Safaa is an outstanding professional. She has excellent marketing and communication skills. she has very good command over English and French. She is result oriented and handles all given assignments meticulously!
Tarun D
Executive Director
SGEP Council
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